Podcast Ad Scripts: Wix Studio

The recent podcast ad campaign for Wix Studio was designed with two main objectives in mind. Firstly, we aimed to enhance brand recognition and establish Wix Studio as the go-to platform for agencies and enterprises seeking top-notch web solutions. By focusing on building brand awareness, the campaign sought to create a strong market presence and leave a lasting impression on our target audience. Secondly, the campaign highlighted the segment-specific features of Wix Studio. By showcasing unique features tailored to different segments, we aimed to demonstrate the platform's versatility and its ability to cater to the specific needs of various industries and businesses.

The ads themselves were meticulously crafted to suit different preferences and listening habits. We included a mix of host-read and pre-recorded segments, each designed to deliver the intended message effectively. The varying lengths of the ads, ranging from 15 to 60 seconds, allowed for flexibility in conveying key information while keeping the audience engaged.

One noteworthy element of the campaign was the 60-second script, which provided a comprehensive overview of Wix Studio's offerings and value proposition. This longer format allowed us to delve deeper into the platform's features and benefits, giving the audience a thorough understanding of what sets Wix Studio apart from competitors.

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60 Second Script:

"Debate time—who gets more out of Wix Studio? Designers or devs?

First off, if you don't know about Wix Studio—it’s THE web platform offering the flexibility agencies and enterprises need to deliver bespoke sites—hyper-efficiently.  

Now, back to the debate!

Designers… create fully responsive websites starting with a blank canvas or choose a template for any layout and tweak per-pixel with your CSS. If no-code’s your thing, or you just like to move fast, there’s also a ton of smart features like native-no code animations and responsive AI that adjusts every breakpoint.

Devs, Wix Studio offers a powerful suite of homegrown web APIs and REST APIs. Quickly integrate, extend, and write custom scripts in a VS-Code based IDE alongside an AI code assistant. Plus… it’s all wrapped in rock-solid, auto-maintained infrastructure.

AI that writes your code OR fixes your breakpoints? Fully responsive editor OR a zero-setup dev environment? No code animations… OR… no code animations…

Designers OR developers? Search Wix Studio and find out for yourself"